Question 1

How much does dental marketing cost?

Accepted Answer

Dental marketing costs vary depending on the services you need and the size of your practice. At Stance Agency, we offer tailored packages starting from entry-level SEO and social media management through to comprehensive multi-channel strategies. We provide transparent pricing with no lock-in contracts so you always know exactly what you're investing in. Book a free strategy call and we'll put together a custom quote based on your goals.

Question 2

How long does it take to see results from dental marketing?

Accepted Answer

Timeframes depend on the channels used. Google Ads can generate new patient enquiries within days of launching. SEO typically takes three to six months to gain meaningful traction, though early improvements can appear sooner. Social media builds brand awareness steadily over time. We set realistic expectations from day one and provide monthly reporting so you can track progress clearly.

Question 3

What's included in a dental marketing package?

Accepted Answer

Our dental marketing packages are fully customisable. Common inclusions are search engine optimisation, Google Ads management, social media content creation, website design and development, dental photography and videography, review management, and monthly performance reporting. Every package is built around your practice's unique goals and budget.

Question 4

How do you measure the success of dental marketing campaigns?

Accepted Answer

We track key performance indicators including new patient enquiries, website traffic, Google search rankings, cost per lead, conversion rates, and return on ad spend. You'll receive a clear monthly report with insights and recommendations so you always understand how your investment is performing.

Question 5

Should my dental practice invest in SEO or Google Ads?

Accepted Answer

Both channels serve different purposes. Google Ads delivers immediate visibility and new patient leads while SEO builds long-term organic authority that compounds over time. Most practices benefit from a combined approach — Ads for short-term results and SEO for sustainable growth. We'll recommend the right mix based on your budget, competition, and goals.

Question 6

Do you manage social media for dental practices?

Accepted Answer

Yes. We create and manage social media content for dental practices across platforms like Instagram, Facebook, and TikTok. Our content strategy focuses on building trust with potential patients through educational posts, behind-the-scenes content, team introductions, patient testimonials, and before-and-after transformations — all while maintaining a professional and approachable brand voice.

Question 7

Can you build or redesign our dental practice website?

Accepted Answer

Absolutely. We design and develop modern, mobile-first dental websites that are optimised for conversions and search engines. Every site we build is fast, accessible, and designed to turn visitors into booked appointments. We handle everything from copywriting and photography through to development and ongoing maintenance.

Question 8

How can we attract more patients to our dental practice?

Accepted Answer

Attracting more patients requires a multi-channel approach. This typically includes a well-optimised website, strong Google search presence through SEO and Ads, active social media profiles, positive online reviews, and professional branding. We work with you to identify the highest-impact opportunities and build a strategy that consistently fills your appointment book.

Question 9

How important are online reviews for dentists?

Accepted Answer

Online reviews are one of the most influential factors in a patient's decision to choose a dental practice. Positive Google reviews improve your local search rankings and build trust before a patient even picks up the phone. We help practices implement review generation strategies and respond to feedback professionally to maintain a strong online reputation.

Question 10

Do you offer dental photography and videography?

Accepted Answer

Yes. We provide professional dental photography and video production from our Gold Coast studio or on-location at your practice. This includes team headshots, practice interiors, treatment process videos, patient testimonials, and social media content. High-quality visual content significantly improves engagement and patient trust across all marketing channels.

Question 11

Can you help with dental practice branding?

Accepted Answer

We offer full branding services for dental practices including logo design, colour palettes, typography, brand guidelines, signage, stationery, and digital assets. A cohesive brand builds patient trust, differentiates your practice from competitors, and creates a consistent experience across every touchpoint — from your website to your waiting room.

Question 12

Is dental marketing compliant with advertising regulations?

Accepted Answer

Yes. We stay across AHPRA advertising guidelines and ensure all marketing materials comply with dental advertising regulations in Australia. This includes careful handling of testimonials, before-and-after imagery, and claims about treatments. Compliance is built into our process so you can market your practice confidently and ethically.

Question 13

What kind of ROI can I expect from dental marketing?

Accepted Answer

ROI varies by channel and market, but many of our dental clients see a return of five to ten times their marketing investment through new patient acquisition. We focus on tracking real business outcomes — booked appointments and revenue growth — not just vanity metrics. Our reporting ties every dollar spent back to measurable results.

Question 14

Do you have case studies from other dental practices?

Accepted Answer

Yes. We've worked with dental practices across the Gold Coast and Australia to deliver measurable growth through digital marketing. We're happy to share relevant case studies and results during your free strategy call so you can see exactly what's achievable for a practice like yours.

Question 15

How do I get started with dental marketing?

Accepted Answer

Getting started is easy. Book a free strategy call with our team and we'll discuss your practice goals, current marketing, budget, and the opportunities available to you. From there, we'll put together a tailored proposal with clear deliverables, timelines, and pricing — no obligation and no pressure.

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