The marketing partner your practice deserves.
Content from a different Stance. We help dental practices across the Gold Coast and beyond attract more patients, build stronger brands, and grow with confidence — all under one roof.
Why Stance
Most dental marketing is broken.
Generic agencies treat your practice like every other client. They don't understand AHPRA, they don't know the difference between a crown and a veneer, and they definitely don't know how to speak to patients who are already anxious about visiting the dentist.
We do. Stance was built with dental at its core. We understand the patient journey — from the moment someone Googles "dentist near me" to the follow-up after their first appointment. Every touchpoint is an opportunity to build trust, and we make sure none of them are wasted.
“Your website looks like it was built in 2015”
We build modern, conversion-optimised sites that patients actually trust.
“You're invisible on Google”
We get you ranking for the search terms your ideal patients are using.
“Social media feels like a chore”
We handle everything — strategy, content, posting, and community management.
“You've tried ads but wasted money”
We run targeted campaigns with transparent reporting and real ROI tracking.
“Your brand doesn't reflect your quality”
We build brands that match the standard of care you actually deliver.
✓
Dental-focused
We understand the nuances of dental marketing — from AHPRA compliance to patient psychology.
✓
Full-service
Branding, logos, colour palettes, web, SEO, Google Ads, social media, photography, video — everything your practice needs, under one roof.
✓
Australia-wide
Based on the Gold Coast, working with dental practices across Queensland and right around the country.
✓
Results-driven
Every campaign ties back to measurable outcomes — new patient enquiries, phone calls, and bookings.
What We Do
Full-spectrum dental marketing,
under one roof.
Dental Website Design
Custom-built, mobile-first websites designed to convert visitors into booked patients. SEO-optimised, fast-loading, and AHPRA-compliant.
- Custom design & development
- Online booking integration
- AHPRA-compliant content
- Mobile-first responsive design
Dental SEO
Dominate local search results so patients find you first. We optimise for 'dentist near me', suburb-specific terms, and treatment keywords.
- Local SEO & Google Business
- Keyword strategy & content
- Technical SEO audits
- Monthly performance reports
Google & Meta Ads
Targeted paid campaigns that put your practice in front of patients actively searching for dental services on Google and social media.
- Google Search & Display ads
- Facebook & Instagram ads
- Retargeting campaigns
- ROI tracking & optimisation
Social Media Management
Consistent, on-brand social content that builds trust with your community and keeps your practice top-of-mind between check-ups.
- Content calendar & strategy
- Post design & copywriting
- Community management
- Monthly analytics & insights
Dental Photography & Video
Professional in-practice shoots — team portraits, treatment explainers, patient testimonials, and social-first video content.
- In-practice photo shoots
- Before & after galleries
- Patient testimonial videos
- Social media reels & shorts
Full Branding & Identity
Complete brand packages for new practices or rebrands — logo design, colour palettes, typography, brand guidelines, signage, stationery, and patient-facing collateral.
- Logo design & brand marks
- Colour palettes & typography
- Brand guidelines & style guides
- Signage, stationery & print collateral
Our Process
How we grow your practice.
Discovery & Audit
We deep-dive into your practice — your brand, your patients, your competition, and your current marketing. We identify gaps and opportunities.
Strategy & Roadmap
We build a tailored marketing plan covering brand, web, SEO, paid, social, and content — aligned to your growth goals and budget.
Design & Build
We execute — designing your brand assets, building your website, creating content, and setting up your ad campaigns.
Launch & Optimise
We go live, monitor performance, and continuously optimise. Monthly reporting keeps you in the loop on what's working and what's next.
What You Get
Everything your practice needs to grow.
Full brand identity package
Logo, colour palette, typography, brand guidelines, stationery, and signage — a complete identity built for your practice from scratch.
Custom dental website
A premium, mobile-first website designed specifically for your practice — with online booking integration, patient forms, and SEO baked in.
Google Ads that convert
Targeted ad campaigns that put your practice in front of patients actively searching for dental services in your area.
Professional photo & video
On-brand photography, video, and social media content — shot in our studio or on-location at your practice.
Our Clients
Trusted by practices across Australia.
Border Radiology Specialists
Full branding guidelines including circular badge, wordmark, colour specifications, and marketing collateral for a specialist radiology practice.
Dora Street Dental
Complete brand identity from the ground up — logo, colour palette, typography, stationery, signage, and full brand guidelines.
Gold Coast Smiles
Elegant brand identity with a custom interlocking GC monogram, refined typography, and a warm colour palette.
Helix Dental
Modern dental brand identity featuring a distinctive H monogram, dual-tone colour system, and comprehensive brand guidelines.
Get Started
Ready to grow your practice?
Book a free strategy call and we'll walk through your current marketing, identify quick wins, and show you exactly how we'd grow your patient base. No obligation, no jargon.